What is a Swiss watch?

"Swiss Made" watches meet specific quality and origin standards.

Swiss watches are high-quality products from the Swiss watchmaking guild that are entitled to bear the "Swiss Made" seal. This seal dates back to a 17th-century regulation, which was codified into law in 1971.

The manufacturing, assembly, and inspection of Swiss Made products always take place in Switzerland and are characterized by exceptionally high quality.

The Swiss Made seal stands for quality, reliability, and durability.