What is a Swiss watch?

... high quality in every respect

Swiss watches are products of the Swiss watchmaking industry that bear the “Swiss Made” certification and are of high quality. The seal, which serves as a mark of quality, is based on a regulation dating back to the 17th century and was formalized by law in 1971.

The “Swiss Made” seal stands for quality, reliability, and durability. The manufacturing, assembly, and inspection of “Swiss Made” products take place exclusively in Switzerland and are of particularly high quality.